About App Rating and App Review
Generally 60 Percent users checks the rating of the app before they install the app, if the app having more rating which would directly affect the number of downloads.Positive app store reviews can increase organic installs, reduce acquisition costs.
Giving the proper review is best source of ideas and it also determine the functionality.The popularity for getting the app best review is one of the important feature of getting success.There should be proper method where we should ask user to give the best review, which would inversely affect the rating. As providing the best app review would be best for app marketing business. As of now various developers are making request for ratings and reviews through an in app popup Rate their App. The advantage of deploying pop up ratings which would provide proper communication to the users that will value their feedback and ratings to continually develop the application to the standard that will keep customers returning and recommend app to their friends.
Google app store uses various algorithm which include the rating, if your app is having the proper review system that would always make the effect while ranking into the app store, its not only based on rating only, their is various other methods included in app ranking while google is using but app rating is also one of the consideration.
Marketing Strategy for App rating and for App Review
Big mobile app industry plan for an app marketing strategy months before the launch of their app, which lead to make huge impact for the particular app.Always try to gain good review or good feedback by using the social media strategy.
Using the marketing strategy into the app publishing always makes the huge impact, if you are not getting the better review, then make sure you should have a handful industry leader, who can provide the full detail about the app.
Getting App Reviews from Reviewers
Its kind a tough job to make the reviewers open your app until you are making some extraordinary app which would helpful for them some or other ways.
For getting the best app review you have to describe the certain points clearly;-
- Write the uniqueness of the app in the subject line.
- Be personal with the app reviewer but not informal.
- Introduce your company and your previous work.
- Talk to the reviewer about previous work. Let them know you are an industry expert and not an e-mail spammer.
- Highlight high points in the app, and how do you plan to release a sequel (if it is a gaming app).
- Let the reviewer know what is unique in your app and how it is different from others.
- Send the app for no less than a month before you plan to launch it. An app reviewer does not work on your deadlines.
- A reminder email is suggested, but not everyday. You may e-mail after a week and then again after 10 days.
- Have a professional signature at the end of the email, with links to portals you can be contacted.
Importance of App Review from Users
As mentioned above users rating and review would always make the importance for the increase download for the app.Having a good reviews and ratings in an app store help drive organic rankings for your app.
Getting app review submission available within your app for the best results. Prompt your users from time to time for reviews and ratings. Different app store studies show that some developers have earned positive reviews during the initial days of app installation. This is because users are enjoying the app when it’s new and go back to it quite regularly.
Various challenges for App Reviews
App reviews or App rating always makes a huge impact to discover about the app or for evaluation process. More than 60% of people go through the review and then take the decision to download the app.So, in order to create a huge traffic into the app the review submission of the app should always matters, It’s important to have not only positive reviews but also a high volume of recent good reviews for making the app at higher rank in google play store.
