Guidelines for App Previews video iOS 8
Great news for App Developer that App Store now offers App Previews video of their apps.After creating lots of promo videos and game trailers from the beginning when we launch AoneApps, we have some concepts on the App Previews that were introduced also some advice.
Video Previews in App Store give more prospects for app developers
Till now we see the only picture for apps and if a picture is present lots of expressions, then you can think what can do a video. The video is the most excellent feature next to really demanding your app. It demonstrates what’s special and unique about your app in seconds. The main thought is that video allows you go above the screenshots to explain what your app or game is all about- screening the UI, the gameplay. With an App Previews video on the App Store, potential purchasers will currently be capable of instantly assess an app prior to downloading it.
App Previews guidelines for App Developer
App Store gives good prospects for app developers but also give some guidelines for video previews and you should be aware of the App Preview format.
- You can show your app feature up to 30 seconds of video
- Different app previews required for iPhone and iPad apps
- You need to highlight on 2-3 of the top features
- Show UI, functionality or features
- It necessity mostly be captured footage
- Content have to be rated 4+ (suitable for every audience)
- Follow simple transitions, nothing too fancy
- One localization
- Voiceover is allowed; try to create it not sound like an ad
- Identify all in-app purchases (e.g. “Requires in-app purchase” subtitle)
- Do not use live action footage
- Do not use logos or copyrighted material
- Do not add any time-based sales or special offers
Guidelines to create your App Previews video
It looks like different but Apple determined to at least create it trouble-free for developers by including a way, with iOS 8 and OS X Yosemite, to capture real-time footage of your app directly from your iOS device.
Connect your device to your Mac using the Lightning connector and it will be automatically accessible as a video camera.
You can capture anything you’re doing on-screen directly to your Mac using QuickTime Player.
Prepare for publication your captured footage in iMovie or your favorite video editing app.
After completed all you can upload via iTunes Connect like all the other elements of your app details page.
App Previews Restrictions
It comes with latest features usually appear critics. Apple brings in a lot of things at WWDC14 and several of them look wonderful. But they frequently appear with restrictions. And room for development. Definite, we’re subjective. But here are our ideas after over two years creating promo videos for apps.
One could simply argue that their official video provides a top indication of the app benefits than the app preview.For a usefulness app, screening the magical and unique portion in an app preview might not be that simple. To be clear of the customers and ensure app store users find what their app is all about, developers will desire to move a footstep more than a one-take screen capture. Fortunately, the guidelines don’t say “composed only of device-captured footage”, which means there are a twosome of fundamentals that could provide life and meaning to your App Preview–
Focus, so the eye focuses on an exact part of the screen
Touch pointer, to make out where and when the taps happen.
App Previews only for iOS
With this restricted format, Apple forces developers to produce a small video only for the App Store. It’s no amazement that they’ve definite their own regulations. They’re right to do it, in fact, if they don’t need the video item to find out of manage and hurting developers’ sales (and Apple’s bottom line). But your app is also possibly obtainable (or will be) on Android. Possibly it’s a group of different platforms/stores- Google Play, Amazon, Windows Phone, etc. If that’s the case, you can’t utilize the limited App Preview video for your app promotion.
You can’t utilize your App Previews video on the Google Play Store (or other stores): it’s way too iOS-specific.
If you wish to promote your app on YouTube, or using Facebook video ads, you should do it with a video that actually demonstrates your app in its greatest light and with a clear call to action at the last part.
If you have a website or landing page for your app (and you should), you should have a more common video that demonstrates what’s unique about it, on which devices it works and on which stores potential customers can download it
Device specific App Preview
Furthermore, App Previews are device specific. So you can’t actually demonstrate in one video that your app is obtainable for iPhone and iPad, and amazing things such as synchronization between the two devices. One of the neat things about iOS 8 and OS X Yosemite look to be the thought of stability. It looks restrictive to produce one video for every device when the tendency looks to be that an app can be utilized across several devices (together with a Mac sometimes). An app preview for your iPhone app, one for your iPad app, and a promo video for Android? And then you tell them “oh and there’s also a Mac app”. It comes into view extra efficient to me to also have a more common promotional video that facilitates recognize the large image.
You should choose either portrait or landscape for App Previews video
That can build it tough to showcase your app– your App Previews video can be utilized mostly in portrait style, thus far several features may well seem better in landscape style.
Our suggestions on App Previews
Sufficient concerning our consideration on the restrictions of the App Preview format. Developers have the latest approach of presentation what’s special about their app and they should create the most out of it. Just like presenting the most excellent screenshots to Apple for your app information page, having a cool icon, you wish for your App Preview to be the greatest probable.
FOR BETTER PROMOTION FOR YOUR APP NEED WONDERFUL APP PROMO OR TRAILER VIDEO
You build up excellence apps and appreciate that the development part is just half the work? A demo video or trailer ready exact allows better promotion by screening what your app is all about, in seconds. Here we can create a cool demo video for you.