14 Strategies to Improve  App Conversion Rate

Mobile apps have become an essential part of our daily lives in today’s digital age. From ordering food to booking a ride, mobile apps provide users with convenience and accessibility. However, with over two million apps available on the App Store and Google Play Store, app developers are finding it difficult to stand out and attract users.

Furthermore, even if your app provides an excellent user experience and functionality, it is useless if users do not convert. It is critical for your app’s success to convert users to download, install, and use it. In this blog, we’ll go over some effective strategies for increasing the conversion rate of your app in a competitive market. Marketers and various app developers are facing impending questions in the competing crowd full of new apps in the marketplace; what is the way your app can gain visibility so that more and more users can discover and download it, to get noticed in the crowd and rising users, you must have the perfect marketing strategy to attract more people.

In this blog, AoneApps and its technology experts share tested marketing strategies to expand your app installs on both the App Store and Google Play to make your app more successful.

1. Well-designed attractive app icon

An app’s visuals or icons play a critical role in driving consumer interest and traffic to the app. In fact, the app icon is often the first point of contact potential customers have with an app in the app store. Therefore, it is crucial to invest in creating an attractive and memorable app icon that accurately represents the brand and function of the app. A well-designed app icon can effectively communicate the app’s features and benefits to users, making it a key element in encouraging downloads and usage.

2. Promote app installs with creative ASO

A well-designed and effective App Store Optimization (ASO) strategy is crucial for improving the visibility and ranking of your app in the app store, and ultimately increasing its downloads. Given that a large percentage of users search for apps through the app store, failing to appear in relevant search results can significantly impact your app’s success in the highly competitive market. Therefore, prioritizing ASO is essential for ensuring your app stands out and remains competitive.

• Form a creative app relevant name

The app title must be the best description of your app’s features. A detailed description of the app will help users understand the app, which enhances the possibility for your app that users will download the app, and there will be a higher conversion rate for your app. 

• Work on Keyword Research

The foundation of a robust ASO strategy is identifying relevant and targeted keywords for your app. This involves conducting thorough research to determine popular keywords or phrases commonly used in relation to your app and incorporating them into your app’s metadata. Doing so can significantly boost your app’s visibility in the app store and increase its conversion rate.

• Compose well-structured, convincing, and instructive app explanations

While composing the app description, always consider the user’s expectations. Always highlight your app’s features with the benefits at the start of the app’s description.

3. Launch your website and blog

Effective mobile app marketing is crucial, but it’s equally important to develop a high-quality app that’s easy to find on the app store. To maximize the app’s reach, experts recommend linking it to your website and blog. Since customers often turn to websites for solutions, not having visibility on search engines can result in a significant loss of audience.

Optimizing your website can enable you to provide more comprehensive information in your app store listing. By linking a blog to your website, you can showcase various use cases for your app and capture the attention of users searching for topics related to your app’s services. This can help to expand the reach of your app and attract more potential users.

4. Demo Video

While written descriptions, screenshots, and app icons are helpful, they may not effectively communicate all the benefits of your app to users. Creating a video that provides comprehensive information about your app can significantly increase its downloads. Aim to create a short and simple 20 to 30-second video that showcases your app’s features. When making the video, emphasize your app’s key features to boost the conversion rate. Once completed, publish the video on your website share it on social media, and include it in your app store listing.

5. Apply Mobile Communication channels

To increase app downloads, consider directly connecting with your existing users through mobile channels, such as app messaging or notifications. This approach allows for targeted messaging to be delivered to users. You can highlight new app features or promotions through short messages within the app. Additionally, your current users can assist with app marketing by sharing news on social media, referring friends, or leaving feedback about the app in the app store.

6. The advantage of content marketing is to engage more users

Content marketing is a vital approach to mobile app marketing that can increase downloads. An effective and unique content strategy can provide value to app users and maintain their interest. Content can take various forms, including blogs, e-books, social media posts, emails, video tutorials, and website landing pages. Our experts at Aoneapps can provide recommendations on effective content marketing strategies to boost app installs.

• Write high-quality descriptive content

A top-quality written piece of content urges users to understand the information adequately. Therefore, it is one of the best ways to promote your brands. 

• Pick a well-elaborated content

Well-elaborated content does well, and it’s often appropriate, insightful, and worthwhile for readers. Also, it is highly recommended that the content should be related to your app so that readers are certainly guided by your app. 

• Let users get occupied with more informative content

The best way to keep your users occupied is to include quizzes, visual graphics, and inquiries in your content. 

• Content with a schedule of your blogs

Publishing regular content is a crucial task. This means providing the latest industry trends and authentic content that people would like to read and share.

7. Retargeting of ad

Having a dedicated website to represent your app offers several benefits, including the ability to retarget users who have visited your website but have not downloaded your app. Regular visitors can be targeted with ads on Google, Facebook, and other websites that support Google Ads. Experts suggest that retargeting ads tend to have higher conversion rates than display ads, making them an effective marketing strategy.

8. Promote testimonials and reviews

Positive user reviews are crucial to establishing trustworthiness and encouraging downloads of your app. When potential clients discover your app, they may need assurance that your service is reliable and worth downloading. Positive feedback from users can improve your app’s ranking and increase the app’s conversion rate.

Studies show that users are more likely to trust recommendations, such as user reviews, over advertisements. To encourage positive reviews, you can use in-app messages or follow-up emails.

9. Email Marketing

Digital marketing is a powerful tool in the current technological landscape, and there are various methods available to promote a product or service. Email marketing, in particular, is an efficient and influential digital marketing tool. According to technological research, every penny invested in email marketing ensures the best return.

After creating and launching a website and blog dedicated to promoting your app, you can create an embedded sign-up page to collect the email addresses of visitors who could become future clients. You can engage with your prospective clients by sharing your blog or relevant write-ups until they convert and download your app. Once they download your app, you can send them an appropriate greeting email series. Properly deploying the email marketing technique can lead to a higher conversion rate.

10. At Launch Make your App Free

To enhance the app conversion rate, it is crucial to make the app easily accessible from the day of launch. This may seem like a simple and ineffective tip, but it can significantly increase the chances of receiving more downloads and boost the app’s visibility.

If the app is initially launched as a paid app, consider offering it as a free app for a limited time as a special promotion. This will excite users and attract more downloads, increasing the engagement rate. As a result, the App Store or Play Store may reward your app by boosting its ranking.

11. Concentrate on the value proposition

The value proposition for your app should be clear and concise, highlighting the app’s unique features and benefits. Users should understand what distinguishes your app from the competition and how it can solve their problems or meet their needs.

12. Form deep links for your app

Forming deep links into your app will be an Additional and significant way to enhance your app’s downloads, enabling users to drop into the mobile experience quickly. With our experts, Aone Apps will allow the persistent experience of shifting from web to app. This will make mobile apps more visible and easily accessible to users irrespective of the platform where they find the app.

13. Implement Native Advertising

Choosing an advertising approach beyond traditional methods can help reach a wider audience. Native advertising is a form of online advertising that seamlessly integrates with the surrounding web page. These ads blend in with the content, appear below articles or on the sidebar, and do not disrupt the user’s experience. Compared to other social media platforms, native advertising is cost-effective and informative. A compelling ad campaign created by a reputable agency can yield successful results.

Native Advertising to Boost App Installs: To improve your chances of success with native advertising, it is recommended to experiment with different templates and formats that work best on native platforms, such as persuasive stories, quizzes, videos, and questionnaires. These formats can help to attract more users and ensure that those who click on your ads are more likely to become app users. Additionally, it’s important to have well-designed landing pages that clearly describe your app and offer a compelling reason for users to download it. By following these strategies, you can increase your chances of success with native advertising and drive more app downloads.

14. Perform Interviews

After the press release conducting interviews is an excellent idea to promote your app; interviews with local newspapers and tech expert bloggers will enhance the weightage of the app. Conducting interviews will get you more expert feedback, which will help you improvise your app.

Conclusion

 “Optimize your app’s success with an effective ASO strategy. Keep up with market trends to maximize your visual assets and stand out in the competitive mobile app industry. Let AoneApps help you create and implement the best ASO strategy for your app’s success on app stores.”