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Tag Archives: ads on apple

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Driving More App Downloads with Apple Search Ads

 App Market INSIGHTS, Apple App Store, Search AdsBy ChristinaMarch 18, 2023

Mobile applications are an essential part of our daily lives in the digital age. Businesses are investing in mobile applications to reach out to their customers as smartphones and mobile devices become more popular. With millions of apps available in app stores, getting your app noticed can be difficult, this is where Apple Search Ads…

ASO vs. Paid Acquisition: Which Strategy is Right for Your App?

Apple App Store, ASO, Google Play StoreBy ChristinaFebruary 6, 2023

There are numerous strategies for promoting and acquiring users for your mobile app in today’s digital world. However, ASO (App Store Optimization) and paid acquisition are two of the most common and effective methods. Both of these strategies have distinct advantages and disadvantages, and selecting the best one for your app is dependent on a…

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