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10 Best Practices for Mobile A/B Testing

ASO, Mobile App DevelopmentBy Christina May 19, 2023

Has the adage “App Store Optimization is an ongoing effort” ever crossed your mind? Indeed, it is accurate. Your work isn’t finished once you’ve optimized your app store listing and placed your software in the top spots. And when it comes to ASO efforts, mobile app A/B testing is one of your closest allies. Mobile…

ASO vs. Paid Acquisition: Which Strategy is Right for Your App?

Apple App Store, ASO, Google Play StoreBy Christina February 6, 2023

There are numerous strategies for promoting and acquiring users for your mobile app in today’s digital world. However, ASO (App Store Optimization) and paid acquisition are two of the most common and effective methods. Both of these strategies have distinct advantages and disadvantages, and selecting the best one for your app is dependent on a…