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Exploring the New Google Play Store Listing

ASO, Google Play StoreBy Bhavesh September 20, 2023

Introduction In the ever-evolving world of mobile apps, staying ahead of the curve is crucial for success. One of the essential aspects of this is keeping up with the latest updates and features on app distribution platforms like the Google Play Store. In this blog post, we will delve deep into the new Google Play…

ASO vs. Paid Acquisition: Which Strategy is Right for Your App?

Apple App Store, ASO, Google Play StoreBy Christina February 6, 2023

There are numerous strategies for promoting and acquiring users for your mobile app in today’s digital world. However, ASO (App Store Optimization) and paid acquisition are two of the most common and effective methods. Both of these strategies have distinct advantages and disadvantages, and selecting the best one for your app is dependent on a…