ASO, also known as app store SEO, shares many similarities with traditional search engine optimization. Both processes involve optimizing keywords and backlinking to improve visibility and conversion rates. However, the main difference lies in their ranking factors. ASO focuses on optimizing mobile apps for their presence within app stores while SEO is geared towards improving…
On June 5, Apple held its annual Worldwide Developers Conference (WWDC23) for developers. In this article, we have compiled the top 12 most important updates introduced at the WWDC23 and explained how they can affect your work in the App Store. Apple announced iOS 17, which will be released in autumn 2023. The new OS…
Mobile apps have become an essential part of our daily lives in today’s digital age. From ordering food to booking a ride, mobile apps provide users with convenience and accessibility. However, with over two million apps available on the App Store and Google Play Store, app developers are finding it difficult to stand out and…
Mobile app marketing has been evolving at a rapid pace over the past few years, and 2023 is likely to be no different. As we enter the next decade of mobile app marketing, it’s important to stay ahead of the trends to ensure your app stands out in a crowded market. In this blog, we’ll…