Boost App Conversions with Smart Localization

Mobile app developers and businesses must consider app localization as an essential part of their marketing strategy in today’s interconnected world. App localization entails adapting the app’s content, design, and functionality to a specific target audience’s language, culture, and preferences. You can improve user experience, increase user engagement, and ultimately drive conversions by localizing your app. This blog will go over some tips for successful app localization. In this blog, our AoneApps experts will discuss the fundamentals of app localization as well as the significance of your overall ASO and app marketing strategy. We hope that our expert tips and tricks for successful app localization will help you in your efforts.

App Localization

App Localization, in its most basic form, is the process of adapting your app to fit in a specific language, cultural values, and other influences of a specific country where the app will be accessible. App Localization, in conjunction with App Store Optimization, is accomplished by improving the critical factors of an app’s category ranking, such as the keywords and graphics used in the app profile.

Importance of App Localization

Mobile App Localization boosts app conversion rates across different markets. App localization is necessary for several reasons. Firstly, Apple and Google tend to prioritize localized apps when ranking apps, providing better user experience to their users. Additionally, app localization gives an advantage when ranking in non-English speaking countries where people prefer apps in their native language. App localization is also essential in English-speaking nations due to the differences in keywords used for app searches. App localization involves more than just translating metadata; it requires a comprehensive transformation of the app to suit the culture and preferences of the target audience. By localizing your app, you can improve global user engagement and grow your business worldwide.

Process of App Localization

To achieve app localization, it’s crucial to go through the internationalization process first. Internationalization enables your app to adapt to multiple languages, while localization fine-tunes it for specific languages and cultures. By optimizing your app to fit local cultural trends and accurately translating text, you can create an effective app localization strategy. Proofreading by a native speaker can also help maximize its impact. To simplify the process, app developers should prioritize internationalization as the first step toward localization.

Localization of Keywords

Knowing the precise complements of words in a foreign language and selecting the exact keywords efficiently enhance app downloads and conversion rates.   Considering this aspect, the Aoneapps keyword tools offer an exclusive prospect; during the process of your app localization, our experts at Aoneapps will give you a chance to make a crystal-clear decision.

Obtaining the First User after the App Localization

AoneApps will provide keyword suggestions, analyze your app’s direct competitors, and try to mimic your app in their way to engage some traffic. Study well on their keywords, like their top keywords, and find the keywords that get them more traffic. Also, use the keyword intelligence feature for further analysis.

Localization of App Icon Design

Designing your app icon should be global and local as well. This is why marketers are campaigning for “Go local” in this era. Your icon design must be fresh and full of inspiration, and at the same time, your targeted audience should be able to find something they can relate to with the icon. 

Your app’s icon design deeply and meaningfully influences your target audience. Hence, it needed to develop an icon that resonates with every user worldwide. There is always a need for inspiration to create the brand icon so that you can employ different creative tools available in the market.

Generating Traffic in Different Country for Your App

The process of App Localization doesn’t include the app’s keywords only. This is because the inflow of foreign locations might need more to get more downloads.  Localization initiates with the interpretation of the app’s language. Also, it consists of changes in a few other elements such as app description, app icons, keywords, screening videos, optimization of keywords, and the app’s name, which are based on the targeted users. There are various successful app developers who owe their success to app localization.

App Localization: Google Play Store Vs. Apple App Store

To ensure effective app localization, it’s important to consider specific details for both iOS and Google Play app stores. Apple App Store has provisions for 155 countries and 40 languages, and each bit of the product page must be translated correctly, including images. Google Play has 77 localization languages, and selecting the best possible market is crucial. Unchecked auto-translation on the Google Play Store may harm conversion rates, so developers should either localize their app or check if auto-translations are accurate.

App Localization is Essential for ASO

It’s a highly competitive time for app stores, and ASO is critical to making the most of your app’s success. Localization is critical for a strong ASO strategy, especially if you want to target your app’s presence in global app stores. The App Store is available in approximately 40 languages in nearly 150 countries. According to the study, within one week of localization in an iPhone app, the rate of download increases by more than 120% in the same continents, indicating a success ratio. Considering the preceding conclusions, it is clear that localization is necessary even for your home country, as it can assist you in rapidly expanding your user base.

Conclusion

Successful app localization involves more than just translation. It requires understanding the target audience’s language, culture, and preferences, adapting the app’s design and functionality to suit their needs, and refining the app based on feedback. By following these strategies, you can ensure that your app resonates with your target audience and drives conversions.

App localization is a time-consuming, labor-intensive, and specialized process. So, to ensure you’ve taken an objective approach, please contact us, and our experts at Aoneapps will gladly assist you in making your efforts successful globally!