There are around 2 million mobile apps in the app stores, and out of these massive apps, getting your app visible and found is the enormous task faced by mobile app companies today. This is the reason it needed to understand and implement App Store Optimization. App Store Optimization is the method that helps to improve the app stores’ visibility, increase the app conversion rates, and acquire more downloads. Talking about organic user acquisition, it has been accepted by mobile industry experts that App Store Optimization is crucial for the overall success of mobile app marketing strategy.
However, as a part of the mobile industry, you want to get a significant knock for your App; the crucial step you need to take is to synchronize your ASO and ASA activities and let them work together to receive maximum outcomes. Learning and implementing the practical steps of App Store Optimization from beginning to end improves app visibility and downloads for your Apps. Additionally, to get a high rank in the app store search results, ASO emphasizes click-through rate, which is acknowledged as CTR. To enhance the high CTR, people must click on your app store listing the moment they find it, which is needed to convince people of your app. Usually, CTR optimization contains:
- The app’s name.
- The app’s title.
- The app.
- The icon of the app.
- Screenshots of the app.
- Ratings for the app.
With the technological advancement, if you are willing to improve your technique to ASO or are new to App Store Optimization, our experts will guide you with this post which shares valuable bits of intelligence that have already proven the maximization of the app store.
App Store Optimization
Table of Contents
ASO is a constant process; in elementary words, ASO optimizes components of your app like videos, icons, screenshots, etc., by picking the appropriate keywords. However, it is important to understand that ASO involves more than simply using keywords to improve app store rankings. To begin with, it is crucial to understand two key components: on-metadata and off-metadata. The on-metadata element is entirely within the designer’s control, while off-metadata is not. Some of these elements impact search, some impact conversion rate, while others affect both. ASO (App Store Optimization) is optimizing mobile apps for visibility and conversions on the App Store and Google Play Store.
The Activity of ASO is aimed to:
- Boost the view of your app listing in the major app store,
- Maximize the conversion rate by increasing install rates.
App store optimization (ASO) is crucial for increasing the visibility of your mobile apps in stores such as Google Play, Apple App Store, and Windows Store. It can help drive more traffic to your online app and increase downloads by improving impressions. ASO focuses on optimizing various app resources to improve mobile app rankings within app stores, such as iTunes, Google Play, and Windows Store.
The ASO has the objective – to get the app download; however, additionally, it has goals that include,
- Boost the discovery of the brand.
- Rating and reviews of the app must be positive.
- Enhancement of app reviews and frequent visits to the app.
- Gathering and engaging the Audience.
To integrate ASO into your app store marketing strategy, it is important to remember two key components:
1. Keyword optimization,
2. App Store product page optimization.
Unfortunately, millions of publishers comprehend ASO exclusively as a keyword optimization practice. Indeed, keywords of the app store are significant for the app’s visibility; however, the mentioned approach is partially misleading. In the end, there is no sense as long as people don’t install your app. Optimize metadata and product page visuals like screenshots, video previews, icons, etc. to enhance app visibility and encourage downloads. Keywords in metadata are important, but visuals are critical in the decision-making process.
App Keywords
Use relevant keywords for your app to gain popularity. Research competitors’ top-ranking apps, study their titles and descriptions, analyze social media posts, and extract minor details. Utilize tools like Google Keyword Planner, Keyword Suggestions, Google Trends, and other ASO tools for app store optimization.
App Title and Subtitle
App Titles and Subtitles are most important for App visibility in the Play Store. Create a unique, illustrative, and pronounceable title with a few keywords for app store search engine optimization. Remember, subtitle optimization will further enhance on-app search results.
App Description
If there is text that your users would like to read, you can add up to 252 characters in the description box. The app description should be brief, as readers prefer to “read less.” Focus on highlighting the primary features and updates, and include links to social media.
App Metadata
App metadata refers to the information related to your app, and it’s important to ensure that no information is missing or redundant. For additional guidance, consult the Google Play Store requirements or App Store Review Guidelines.
App Icon
A well-designed app icon can result in almost 100% success. Create a catchy graphic that conveys the app’s essence and communicates everything about it. Consider factors like color combinations, background pitch, border complexity, and design elements. Aoneapps provides comprehensive guidelines for app icon optimization.
App Screenshots
Screenshots of the App are the story of your app, so creating screenshots that explain your app is necessary. Write a brief about your app and add that either at the top of the app or at the bottom of your app. The best way to practice App Store Optimization is to survey and consider the type of device most users use to see your app and size your screenshots accordingly.
Preview Video
Video of preview, as shorter as superior. You will have only 10 seconds to hold the user’s focus, so point out the remarkable features of your app. Before launching the video clip, it is recommended to preview the app page as it is the trickiest element for the app page, so it is necessary to test it first.
App Review and Ratings
Your product may have top qualities, but people are not always interested in your praise for the product. After successfully completing the mission for your app, asking users to rate your app in the app store can result in the best reviews. On the other hand, you can address dissatisfied customers’ negative reviews and thereby mitigate negative feedback. “Periodic survey and testing will support you to identify the exact moment and the user who can be given a correct review.” This is the best practice for App Store Optimization.
The Prime Phases of App Store Optimization
- Analysis of Competitors.
- Planning the proper metadata.
- Repetitions of work.
- Share and earn feedback.
- Study the Competitors properly.
- Creation and prioritizing of the theory.
- Get ready for creative icons, banners, videos, and screenshots.
- Evaluating the performance of the app.
- Regular evaluation to optimize graphic metadata.
App Store Optimization and Conversion Rate
During the optimization process, app store users make a quick decision within seconds, either downloading the app or leaving the app store page. Therefore, a poorly designed and optimized app store can result in a low conversion rate. It’s essential to plan and implement optimization of the page, prioritizing critical elements.
Aoneapps – ASO Services
As a leading digital marketing agency with over a decade of experience, we understand our customers’ needs and have the technical know-how to meet them. Our Aoneapps strategists can assist you in app ranking by providing popular keywords. We offer App Reputation Management Services, improving app reviews and ratings, promoting paid app installs, and increasing download rates. Our experts excel at enhancing app visibility on both Apple and Google Play Stores.
Final Tips for ASO
Here are some essential points to consider as App Store Optimization Guidelines, including tips and tricks to synchronize your ASO and ASA efforts for maximum results.
- List down the main organic keywords you want to optimize for and regularly revolve these keywords.
- Synchronize all the advantages of ASA features such as Search Tab campaigns.
- Understand and improve your critical measures of the app from the thought of your app from purchase.
- Establish a few automation rules based on your CPA/ROAS goals.
- Verify your data among ASA, App Store Connect, and MMP.
Conclusion
Without implementing proper marketing and ASO strategies, your app will be average and not visible in organic searches. The app store is like an ocean, but with Aoneapps’ expert ASO services, we can help your app rise to the surface. Contact us today to float your app to success!
