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Tag Archives: user retention

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The Future of App Marketing: Exploring AI’s Role

 App Market INSIGHTS, Mobile App DevelopmentBy BhaveshJune 3, 2023

App publishers will be able to use AI for marketing in 2023 to raise their apps’ app store rankings and conversion rates, develop powerful ad campaigns, and ultimately increase downloads and income. This post will discuss the numerous ways that AI may improve ASO, UA, monetization, and retention and will provide you with real-world examples…

ASO vs. Paid Acquisition: Which Strategy is Right for Your App?

Apple App Store, ASO, Google Play StoreBy ChristinaFebruary 6, 2023

There are numerous strategies for promoting and acquiring users for your mobile app in today’s digital world. However, ASO (App Store Optimization) and paid acquisition are two of the most common and effective methods. Both of these strategies have distinct advantages and disadvantages, and selecting the best one for your app is dependent on a…

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