The Rise of In-App Audio Ads
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In the field of mobile video games, audio is the new advertising format that allows brands to reach a potential audience of nearly 2.6 billion people worldwide.
How can you benefit from this?
“Capturing Attention, Not Screens“
The mobile gaming landscape is ablaze. Billions of players worldwide immerse themselves in virtual worlds, conquering challenges and forging alliances. But for advertisers, reaching this engaged audience presents a unique challenge. Banner ads fade into the background, drowned out by the cacophony of gameplay. Enter the rising star of in-app audio advertising, a stealthy approach that’s winning over gamers without interrupting their playtime.
Odeeo’s Research Unlocks the Secrets of Audio Ad Success
Israel-based audio ad platform Odeeo has been at the forefront of this revolution. Their recent research, based on a staggering 75 million ad impressions and collaborations with 400 game partners, throws open the doors to understanding what makes audio ads tick. The findings are clear:
Over 90% of gamers engage with audio ads, a far cry from the fleeting glances at banner ads. This translates to captive ears and potentially engaged minds. Shorter ads reign supreme. With attention spans as precious as in-game loot, concise formats with under 15 seconds see skip rates plummet to a mere 5%, compared to 15% for longer ads.
First In Line, First to Win: The Power of Early Exposure
Odeeo’s research reveals a fascinating truth: the first ad a player encounters boasts the highest click-through rate, with a skip rate as low as 6%. This emphasizes the importance of striking early, grabbing attention before gamers get lost in the throes of their virtual adventures.
Pump Up the Volume, Pump Up the Clicks
Volume, it seems, isn’t just for blasting epic soundtracks. Odeeo’s research uncovers a surprising preference among gamers: the majority favor volume settings above the standard 10% mark. And here’s the kicker: as volume climbs, so do click-through rates, peaking at a sweet spot of 60% before stabilizing. This suggests that louder, clearer audio ads can resonate better with gamers, especially when coupled with shorter formats.
Odeeo: The Sound Choice for Brands Targeting Gamers
Odeeo, with its global footprint and data-driven approach, has cemented itself as a leader in the in-app audio ad space. Their seamless integration with gameplay and commitment to optimization make them the ideal partner for brands looking to reach engaged mobile gamers without disrupting their experience.
Odeeo’s CEO Rings the Bell:
“Over the past few years, we’ve run thousands of campaigns for major advertisers worldwide,” says Odeeo CEO Amit Monheit. “As our offerings mature, we can now quantify the impact of different factors on ad performance at scale, and it’s exciting to share these insights with our partners.”
Odeeo, with its footprint spanning the Middle East, Europe, and the Americas, has carved a niche for itself in the world of in-game advertising. Their seamless integration with gameplay and data-driven optimization approach makes them the sound choice for brands looking to reach engaged mobile gamers.
Level Up Your Game with In-App Audio Ads
The mobile gaming market is a battlefield, and brands need the right weapons to conquer it. In-app audio ads, backed by Odeeo’s research and expertise, offer a powerful arsenal:
- Unmatched player engagement: Over 90% of gamers listen, translating to a captive audience for your brand message.
- First mover advantage: Be the first brand gamers hear for maximum impact and recall.
- Louder and Clearer: Don’t be afraid to crank up the volume, especially with concise ad formats.
- Bite-sized brilliance: Keep your message short and sweet for optimal engagement.
Two major lessons are:
- 86% reject full-screen advertising during the game;
- 67% generally prefer advertising formats that do not force the game to pause.
The results also show that 61% of players listen to music while gaming. This naturally favors the insertion of audio ads in a non-intrusive context and allows the game to continue.
With these insights in your pocket, you can craft audio ad campaigns that resonate with gamers, seamlessly weaving your brand into their virtual worlds without breaking the rhythm of their play. This expansive exploration into the realm of in-app audio advertising not only unveils strategies that can redefine the advertiser-player dynamic but also lays the groundwork for a new era of sonic engagement within the mobile gaming community.
So, are you ready to level up your game? The battle for gamer attention is on, and in-app audio ads are the soundtrack to victory.
